Any relationship is built on trust, and when you’re in a relationship-based business like
real estate, trust is critical to your success. When your clients have confidence in you,
they will refer you to their family and friends. Although there are many ways to build
trust with a customer, here we will check few ways:
- Own website:
In the digital world, buying and selling homes is mostly happening through realtor
websites. More and more buyers are turning to the internet first during the home-
buying process. Using other networks or contacting an agent has become the second
Before making a final purchase, buyers perform extensive research online. As a result,
in the real estate industry, having an online presence has become a crucial marketing
strategy and also brand identity is something that defines your company is very
In other words, it defines the tone for how your business operates and conveys a sense
of who you are and what you represent. It has the potential to transform ordinary
customers into loyal clients if done right.
A real estate website plays a vital role in brand building. It gives visitors the first
impression of your business. Your website creates an online brand identity for your
business. You can deliver your message and content to customers using a website.
Building a relationship with the customers is essential in the real estate industry. With
the online accessibility that a website provides, you can achieve that for your business.
- Be found on Google
Google dominates the online search engine market. When we want to research a
business on the internet, we just Google it.
For real estate agents, in particular, consider:
- Google is responsible for 90% of all global searches.
- Even if they’ve seen an agent’s marketing or had a word-of-mouth referral, more than 80% of interested homebuyers and sellers Google an agent before hiring them.
- Google is one of the most trusted tech brands, and client reviews on its platform as more credible than anywhere else.
For the above reasons, it is very crucial for your website presence on Google’s top
- Social Media Presence:
Having a social media presence is one of the most important factors for a real estate
agent. Today, the need for social media got increased among most people around the
world. So, your customers should be able to find you on social media so be active there
like on Facebook, Instagram, Twitter, LinkedIn etc, It is simple, if they can’t find you
online, you are trying to hide something and the start towards trust is broken at the
initial stage itself. So strong social media presence will build trust among your
customers and one of the biggest benefits of real estate social media posts is the
ability to highlight your success stories to connect with clients. Your clients do
extensive research when it comes to finding an agent or company, so the more you’re
able to provide proof of your satisfied clients, the better trust.
- Listen to the buyers and sellers concern and bring customer-first values:
Listening to customers may be a great way for you to gather enough business-
important information. We can use this feedback to guide business and marketing
decisions. By measuring customer satisfaction, you can determine whether you meet,
fall short of, or surpass your customer expectations.
Real estate investing is unquestionably a customer service industry, and the way in
which agents communicate and interact with clients will ultimately determine their
long-term success. Since the majority of buyers tend to look strictly at their bottom
line, the one aspect commonly overlook is customer service, including the importance
of customer first in real estate. So, real estate agents should seriously consider
developing a customer-first mission for their company.
- Arrive on time to all meetings whether small or big and show you are dependable
Whether you like it or not, being on time for all meetings is important whether it is big
or small. In fact, it matters a lot. It tells others whether or not they can trust and rely
on you. It gives others insight into how you view them and how you view yourself. By
attending all meetings you can show you are dependable.
- Go above and beyond in fulfilling one’s requirement
Like every other industry, Real estate has seen crucial times in recent years, and it’s
crucial to make sure your service adopts the most efficient way to clients. We all know
how tedious and frustrating it can be to deal with some clients but realtors go above
and beyond in fulfilling ones requirement either it can be to call a phone number
repeatedly and receive no answer, walk every unit with the owner, work on
weekends, showing multiple projects to a single client still satisfy the customer.
- Be honest and give the true facts
Real estate agents should always be truthful with all parties involved in a transaction.
Making true revelations to all parties in a transaction is important. This includes clients,
other real estate agents, and their customers. This way, realtors can increase their
brand value and trust in the industry and will serve both sellers and buyers well.
- Take a video testimonial or google ratings from your existing clients
If your business can capitalize on positive customer testimonials and google ratings,
that will almost certainly influence the buying decisions of your customers. The primary
reason for testimonials is to build trust. They show that your business/company is
good at what it does and that your service does. Testimonials also go a long way
toward demonstrating a track record of outstanding service, which is crucial to most
clients. They want to know that you’re not just an amateur in business.
I am sure if you do these one would have enough trust to look forward to doing
business with. Having said that, Trust alone can’t bring food to the table, so you need
to start marketing yourselves and give a run for money to your competition.